MKT 498 (Integrated Marketing Strategies)
Week 1
Week 1 DQ 1
What is integrated marketing? What is the value of integrated marketing in today’s business environment? How is integrated marketing different from traditional marketing? What is integrated marketing?
Week 1 DQ 2
What are the “non-quantifiable” tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?
Week 1 Assignments:
MKT 498 Week 1 Purpose and Value of Integrated Marketing Paper. (1200 Words)
MKT 498 Week 1 Summary.
Week 2
Week 2 DQ 1
What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?
Week 2 DQ 2
How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each?
Week 2 Assignments:
MKT 498 Week 2 (Marketing Analysis Paper)
MKT 498 Week 2 Summary
Week 3
Week 3 DQ 1
What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected?
Week 3 DQ 2
What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”?
Week 3 Assignment:
MKT 498 Week 3 Target Market Paper (iPad 2 Marketing Plan).(1700+ Words)
Week 4
Week 4 DQ 1
What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example
Week 4 DQ 2
What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example
Week 4 Assignments:
MKT 498 Week 4 Alternative Marketing Options. (1300+ Words)
MKT 498 Week 4 Marketing Position and Statement Presentation. (12 Slides)
MKT 498 Week 4 Summary.
Week 5
DQ: No DQ Participation is required in This Week
Week 5 Assignment:
MKT 498 Week 5 Integrated Marketing Communications Plan Paper (4800+ Words)
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