mkt 498 (integrated marketing strategies) week 1-5 course work

MKT 498 (Integrated Marketing Strategies)



Week 1

Week 1 DQ 1

What is integrated marketing? What is the value of integrated marketing in today’s business environment? How is integrated marketing different from traditional marketing? What is integrated marketing?

Week 1 DQ 2

What are the “non-quantifiable” tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?

Week 1 Assignments:

MKT 498 Week 1 Purpose and Value of Integrated Marketing Paper. (1200 Words)

MKT 498 Week 1 Summary.



Week 2

Week 2 DQ 1

What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?

Week 2 DQ 2

How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each?

Week 2 Assignments:

MKT 498 Week 2 (Marketing Analysis Paper)

MKT 498 Week 2 Summary



Week 3

Week 3 DQ 1

What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected?

Week 3 DQ 2

What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”?

Week 3 Assignment:

MKT 498 Week 3 Target Market Paper (iPad 2 Marketing Plan).(1700+ Words)



Week 4

Week 4 DQ 1

What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example

Week 4 DQ 2

What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example

Week 4 Assignments:

MKT 498 Week 4 Alternative Marketing Options. (1300+ Words)

MKT 498 Week 4 Marketing Position and Statement Presentation. (12 Slides)

MKT 498 Week 4 Summary.



Week 5

DQ: No DQ Participation is required in This Week

Week 5 Assignment:

MKT 498 Week 5 Integrated Marketing Communications Plan Paper (4800+ Words)

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10