Set a price for a new to the world consumer (this means a product that is not on the market) product.  Identify a new product you think could be successful on the market and set an introductory price for it.  Use the Template provided for the New Product Paper under Week 7 (in this Content Area of the Course Site) as your guide. Use the Question and Answer Format exampled in the Course Syllabus. Use the following questions to structure your written analysis.   Total points possible = 51 pts.

1.      What is the product name?  Describe the product. – 2 pts.

2.      Identify and explain which market segmentation variable you are using. – 5 pts. 

3.      Why did you choose this method of customer segmentation?  Be specific. – 4 pts. 

4.      Who is the target market?  Be specific. Use demographics, psychographics (lifestyle), etc to identify your customer. It is important to identify the               characteristics of your  target market–whatever is appropriate. Most marketers are able to specifically   describe their target customer. For example, a 35-45 year old white collar male who lives in the suburbs with a wife and 1 child and makes $85,000 per year.   When reading the explanation of the  target market, one should be able to draw a  picture in their mind of your customer. – 10pts.

5.      What are your product’s benefits to the target market? – 2 pts.

6.      At what price will your product be introduced?  Why? – 4 pts

7.      What new product pricing strategy are you using?  Why? – 5 pts.

8.      What objectives will be accomplished by using this strategy?  Be specific. – 5 pts.

9.      Why is the product worth this price? – 2 pts.

10.  Identify and explain what prices you should charge at each stage of the PLC? – 12 pts. 

Your paper should be a minimum of 2 pages in length, single-spaced, or 4 pages, double-spaced.  Please post the assignment in the dropbox no later than midnight Sunday of Week 7.