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Use the APA formatted Microsoft Word document template in Doc Sharing: “Unit 3: Effective Value Chain equals Competitive Advantage Assignment” as the starting point.
• Write a 5-6 pages paper (exclusive of the Title and References pages) making a compelling argument as to why an effective value chain creates competitive advantage.
Examine the concepts of a Value Chain, Competitive Advantage and Customer Delight.
Discuss the inter-relationship of the three elements.
Provide examples of companies that have been successful in this integration and at least one that has not.
Apply and cite at least three supportive, relevant and respected resources within your paper using APA in-text citation formatting and list the applied references on a References page using APA formatting.
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