Activity 1

Think of a situation in your job in which you need to communicate a negative message. In 1-2 paragraphs

Develop a written message that states the message clearly.

Describe how you would present the negative message in person

Draw on the four parts of a negative message reviewed in the text: (1) Buffer or cushion, (2) Explanation, (3) Negative News, and (4) Redirect

Activity 2

Develop a crisis communication plan for your selected scenario below. Please include all the components of an effective crisis plan. 2-3 paragraphs

January

Healthcare, Inc.

A hacker illegally accessed thousands of the new digital health care records on file with Healthcare, Inc. and posted them directly to the Internet in an early morning protest against invasion of privacy. The hacker has not been identified, but local law enforcement is on the scene investigating the incident and the offending Web sites have been taken offline. Your company has received hundreds of calls concerning the incident. The federal government required the conversion to digital records last year, and your company complied with the order. Your company used a government-approved vendor for a no-bid installation of hardware and software to secure the digital records. You represent Healthcare, Inc.