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Marketing Plans in Health Care
As you have seen this week, a marketing plan is a tool to help an organization achieve the goals and objectives identified in its strategic plan. In order to be effective, a marketing plan must accurately reflect what the health care organization is trying to accomplish. The marketing plan should also offer a realistic assessment of the market environment, the organization’s position in that market, and a clear and logical strategy consistent with actual conditions and desired outcomes.
In this Application, you will identify and evaluate an actual marketing plan for a health care organization.
To prepare for this Application Assignment:
To complete this Application Assignment, write a 3-page paper analyzing your chosen health care marketing plan. Be sure to address the following:
Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources
Kotler, N. G., Kotler, P., & Kotler, W. I. (2008). Museum marketing and strategy: Designing missions, building audiences, generating revenue and resources (pp. 31–32). San Francisco, CA: Jossey-Bass.
Article: Aluise, T. (1987). Components of a medical practice marketing plan. Journal of Health Care Marketing, 7(3), 54–57.
Article: Eliscu, A. (2000). A breast care center marketing plan. Marketing Health Services, 20(3), 38–41.
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