Need original work—assignment 3 integrative crisis communication

A crisis presents the ultimate communication test for managers and leaders. Careful coordination is required to assess the situation, prioritize critical issues, collect relevant information, and create an effective communication plan. Above all, open, consistent, and candid communication is key.

1. Identify a company that has or is currently experiencing a crisis.

2. Evaluate the crisis situation, including its ethical implication.

3. Judge the effectiveness of the organization’s communication approach (reactive, proactive, candid, and/or utilizing the media to deliver clear messages to their audiences)?

4. What values and actions are being communicated?

5. Develop a recommendation for what the organization could have done differently to better manage the situation and their reputation. 

Organizations to Consider (Please refrain from using Toyota due to our Week 9 discussion):


• British Petroleum


• Carnival Cruise Line


• General Motors


• The National Football League

Research Resources:


• WSJ – use the link on the left-hand side menu bar of your course


• Yahoo Finance




• MarketWatch

Integrative Case Grading Criteria:


Please Note: The total paper length is 3 – 5 pages. 

1. Provide an overview of the organization’s crisis situation and the ethical implications. (15% weighting) 

    • Consider the organization’s mission, vision, values, and culture.

2. How well did the organization communicate during the crisis?  (35% weighting) 

    • Did the organization authentically acknowledge and own their contribution to the situation?


    • Did the leaders demonstrate candor?


    • Did they effectively use the media to deliver key messages?


    • Did they share good and bad news?


    • Did they exhibit consistent and believable communication?


    • Did they involve employees and customers in the communication effort?


    • Were their actions aligned with mission and values?

3. What recommendations would you make to improve the communication approach? (40% weighting)

    • Consider crisis communication techniques, communication best practices, and ethical responsibilities.

4. Writing clarity, logic, mechanics, and formatting. (10% weighting)

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more