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Assignment 1: Discussion—Using Social Media for Marketing
Social media are having a huge impact on product marketing. Web sites such as Facebook, Twitter, YouTube, and others are forcing companies to change their marketing strategies.
Research the application of social media in marketing using the Argosy University online library resources and the Internet.
Respond to the following:
Write your initial response in 200–250 words. Apply APA standards to citation of sources.
By Saturday, September 5, 2015, post your response to the appropriate Discussion Area. Through Wednesday, September 9, 2015, review and comment on at least two peers’ responses in a minimum of 100 words. Consider the following in your analysis of peer responses:
Discussion Grading Criteria and Rubric
Assignment 1 Grading Criteria |
Maximum Points |
Initial Discussion Response |
16 |
Discussion Participation |
16 |
Writing Craftsmanship and Ethical Scholarship |
8 |
Total: |
40 |
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