Case Study: A Perky Way to Productivity
Overview
You will remember that the lecture provided a long list of benefits that employers provide to their employees, and it discussed the challenges organizations face with the increasing costs of these benefits. There is an increasing trend among employers to reduce benefit packages to manage these rising costs. Here are several tips for successfully completing this case study:
• Make sure to fully explore your thoughts with each question. Tell me more than just your opinion. 
• Your answer for EACH question must be within the range of 250 to 350 words (use MS Word’s Word Count feature on the Review tab to ensure that your answer is not too brief or too verbose). Use 1.5 line spacing. Also, please remember you will be using information supporting your position from sources such as our articles, and the Internet. You MUST use proper APA citations and references. Learning Questions
After reviewing the case study, answer the following learning questions:
1. Describe the importance of employee benefits as a strategic component of fulfilling the goals of HRM.
2. Explain how Genentech and Zappos are using employee benefits as a motivating tool.
3. Do you believe the incentive benefits such as those offered at Genentech and Zappos can be used in other organizations? Why or why not?