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Assignment 2: Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. InModule 1, you selected an organization for your course project activities.
In this assignment, you will assess the product portfolio for your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services. You will begin your analysis by identifying the business unit and the product(s) and service(s) you will focus on in this paper.
Complete the following:
In your analysis, be sure to cover the following:
Click here to download a template to use for comparing your product to that of the competition.
Support your responses giving reasons and examples from scholarly resources. Include the matrix in an appendix and add an extra page for your references.
Write a 3-page paper in Word format and attach the matrix as an appendix. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.
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