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> (Assignment 4) (10/12)
> Assignments Four and Five are inter-related: Assignment Four is, in
> essence, laying the ground work for Assignment Five.  As a consequence,
> both assignments involve:
>     - A topic in management
>     - A case study of an actual organization in which that topic is at
>       issue.
> For example, the *topic* of succession planning or the *topic* of
> executive retention are both topics that could be found as an issue in th=
> American Red Cross, on which much has been published in scholarly
> publications.
> *Both* of these =E2=80=93 the topic and the case =E2=80=93 must appear in=
 both Assignment
> Four and Assignment Five or else you will not receive full credit on thos=
> assignments.
> For Assignment Four:
>    1. Pick a *management topic *that is of interest to you.
>    1. Find a *case study *in the UMUC virtual library that involves that
>       management issue. A published case study is any article that discus=
ses in
>       sufficient detail the issue facing an actual organization and how t=
>       organization addressed that issue.  Some of the databases in the vi=
>       library allow you to search using =E2=80=9Ccase study=E2=80=9D as a=
 criteria.  However,
>       just because the term case study exists in the title of the article=
 may not
>       mean that the article actually gives you enough information to work=
>       you have to make that judgment.  Two of the best sources of article=
s =E2=80=93
>       ABI/Inform Global and Business Source Complete =E2=80=93 don=E2=80=
=99t allow for searches
>       using case study as a criteria, so you may have to do some digging.
>       Generally speaking, a published case study should be between 10 and=
>       pages in length to give you enough information to work with.
>    1. Find and read at least* five *articles in *scholarly journals* in
>       the UMUC library databases that discuss that management issue. Deve=
lop an
>       annotated reference list (see Additional Information in the Syllabu=
s for
>       discussions about both annotated reference lists and case studies),
>       including the UMUC the library database where the article can be fo=
und and
>       the date your retrieved it.  For any other sources on the Internet,=
>       the site where you found it and the date your retrieved it.  You do=
>       need to include the actual URL. Your information on the management =
>       also has to come from articles in scholarly journals found in the v=
>       library,* not *from the Internet, Wikipedia, newspapers, popular
>       magazines (e.g. *Time*, *Newsweek*, *Business Week*), etc.
>       Academic journals are those usually published by universities or by
>       professional societies (e.g. The Journal of the AMA).  Just having =
the word
>       =E2=80=9Cjournal=E2=80=9D in the title of the publication doesn=E2=
=80=99t actually make it a
>       journal; after all, *The Wall Street Journal* is still just a daily
>       newspaper.
> On the other hand, additional information about the organization you=E2=
> studying can come from non-academic sources.  While there are many
> organizations that have been the subject of published case studies and ev=
> some (such as, again, the American Red Cross) that are more frequent
> subjects of case studies, you may need to go outside the journals in the
> UMUC library for additional information specific to that topic as it
> relates to that organization.  That is acceptable provided the *primary*
> source of your information about the case is the study in a scholarly
> journal in the UMUC library. For additional information on how the
> organization is addressing the management issue, you can use non-library
> resources (e.g., the organization=E2=80=99s web site, articles in newspap=
ers and
> general interest magazines, etc.).  *Note*: do not rely on Wikipedia and
> other encyclopedia-type sources.  These are considered =E2=80=9Copen sour=
ces=E2=80=9D and
> are not subjected to the same form of editorial scrutiny as are newspaper=
> and magazines.  In a similar vein, be appropriately skeptical of what
> organizations post to their web sites; they can sometimes be nothing more
> than puffery.  A statement such as =E2=80=9Cwe have increased sales by 4.=
> annually for each of the past five years=E2=80=9D is one thing, especiall=
y if it is
> backed up by statistics; a statement of =E2=80=9Cwe are the leading provi=
der of
> quality widgets=E2=80=9D is another matter, especially if there are no st=
> provided to support that.
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