Week 9 discussion2 | Human Resource Management homework help

The Financial System” Please respond to the following:

From the e-Activity, analyze the average return for the past five years of the mutual funds you chose. Compare and contrast the funds’ performances over the five-year time period. Provide examples with your response. Then, assume you operated a firm and were seeking to invest some of your company’s profit. Determine which one you would purchase as a part of your company’s portfolio.  Provide a rationale.

  • e-activity Assume you are investing money for retirement. Select several investment criteria that are most important to you. Go to the MSN Money Website.  Click “Mutual Funds” (under “Investing”), then choose either “Find top performers by category” or “Find using Power Search” located under “Fund Finder.” Select three mutual funds that most closely meet your investment criteria and research each fund’s average return for the past five years. Be prepared to discuss.
  • After reviewing Case Study 16.3, analyze the benefits and drawbacks of treating coffee as a commodity in the marketplace. Speculate if the artisan coffee business model will be successful in the long run. Provide examples and a rationale with your response.

Case Study

Fair Trade has always been part of my legacy in coffee,” says RikKleinfeldt, president and co‐founder of Rhode Island‐based New Harvest Coffee Roasters. “That’s where I started with New Harvest.” But in less than a decade, New Harvest’s business model has evolved beyond Fair Trade to something different.

New Harvest is a small‐batch coffee roaster specializing in certified organic coffee that is grown and harvested by farms with sustainable practices. RikKleinfeldt notes that he built his company on two pillars: 1) the highest quality coffee, and 2) sustainable sourcing practices. “But these two weren’t really gelling at first,” he admits. At the beginning, Kleinfeldt tried to source from Fair Trade cooperatives, but this wasn’t really fulfilling his objective. “Fair Trade is based on the commodity system,” Kleinfeldt explains, “which creates a floor price at which coffee can’t drop below. But it doesn’t really address the issue of quality.” The groups that work with Fair Trade are large cooperatives, sometimes encompassing several thousand small farms. All the coffee is blended together as a commodity, so it is impossible for a roaster like New Harvest to deal directly with each farm, selecting the specific harvest that it wants to buy.

Kleinfeldt is quick to point out that when Fair Trade began around a decade ago, it was a lifeline to small farmers because coffee prices were at an all‐time low—these growers were selling their crops for less than it cost to produce them. Without Fair Trade, many of these farms would have gone out of business. With the coffee market somewhat stabilized though, commodity pricing brings its own set of problems. “The commodity pricing usually has nothing to do with the coffee itself,” says Kleinfeldt. Prices are set at the New York Stock Exchange, not in the growing fields of Costa Rica or Colombia. He notes that roasters, retailers, and consumers may end up paying way too much or way too little for a particular year’s crop.

So Kleinfeldt has become part of what he calls the Artisan Coffee movement—growers, roasters, and retailers who prefer to deal directly with each other as individual businesses. “We connect directly with our growers and determine price based on quality,” he explains. Kleinfeldt and his staff, along with some of his retailers such as the owner of Blue State Coffee and the owner of Pejamajo Café, travel to the farms in Costa Rica and Colombia where they actually taste the coffee before purchasing a crop. Kleinfeldt believes this is the only way to get the best coffee on the market. These visits help develop strong relationships, find solutions to problems, and develop strategies for surviving and thriving as businesses. Through visiting, he says, “we can understand their challenges.” One farm in particular is located in Colombia. The farmer decided he didn’t want to participate in a large Fair Trade cooperative—instead, he wanted to develop a market for his own coffee. So he approached New Harvest with the idea, and the match was ideal. He is now one of New Harvest’s premier growers.

Sourcing the coffee beans directly from individual farms also helps New Harvest keep close track of organic and sustainability practices. GerraHarrigan, director of business development for New Harvest Coffee Roasters, notes that this is an important part of the firm’s business. The owners of local coffee shops—and their customers—like the reassurance that New Harvest stands behind all of its claims. Harrigan takes the hands‐on approach. “When we deal direct‐trade coffee, the coffee has to be cared for a little more,” she explains. Harrigan grades the coffee on several factors before pricing it for New Harvest.

Kleinfeldt wants consumers to know they are getting a great deal when they ask for New Harvest at their local shop. He points out that the price differentiation isn’t as much as people might think. A visit to the supermarket reveals that Starbucks and Green Mountain sell for about $9 to $11 per pound, whereas most New Harvest coffee sells for about $11 to $13 a pound. Because of the richness of New Harvest, most customers actually get more cups of coffee from a pound of New Harvest than they do from the other premium brands.

Kleinfeldt hopes that the Artisan Coffee movement, as he refers to his company’s practices, will flourish and grow. He believes that if you’re going to drink a cup of coffee, it should be really fresh and of the highest quality—with beans preferably roasted by New Harvest.


Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10