Assignment 1: Cereal Aisle Analysis
Due Week 4 and worth 200 points
For this assignment, visit your local grocery store to observe and record behaviors in the various aisles. Your visit should be long enough to observe several behaviors and situations. Read the assignment thoroughly before your observational visit in order to watch for specific behaviors.
Write a six to eight (6-8) page paper in which you:
· Identify the store and the day and time you made your observation.
· Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
· Assess how consumers determine value for their various purchases. This can be addressed with at least two (2) specific consumer examples or by combining all the consumers you observed.
· Pick two specific consumers that seemed to be very different from each other. Contrast how these two (2) consumers progressed through the consumer perception process.
· Analyze how different manufacturers motivated consumers to pick their specific brands. Articulate thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase.
· Record all your observations in a table placed in the Appendix.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Explain how consumers determine value and the value framework they assign to goods and services.
· Analyze the internal influences that affect consumer behavior.
· Use technology and information resources to research issues in consumer behavior.
· Write clearly and concisely about consumer behavior using proper writing mechanics.
|
200 |
Assignment 1: Cereal Aisle Analysis |
|
Criteria |
Unacceptable |
Meets Minimum Expectations |
Fair |
Proficient |
Exemplary |
|
1. Identify the store and the day and time you made your observation. |
Did not submit or incompletely identified the store and the day and time you made your observation. |
Insufficiently identified the store and the day and time you made your observation. |
Partially identified the store and the day and time you made your observation. |
Satisfactorily identified the store and the day and time you made your observation. |
Thoroughly identified the store and the day and time you made your observation. |
|
2. Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles. |
Did not submit or incompletely analyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles. |
Insufficiently analyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles. |
Partially analyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles. |
Satisfactorily analyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles. |
Thoroughly analyzed the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles. |
|
3. Assess how consumers determine value for their various purchases. This can be addressed with at least two (2) specific consumer examples or by combining all the consumers you observed. |
Did not submit or incompletely assessed how consumers determine value for their various purchases; did not submit or incompletely addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed. |
Insufficiently assessed how consumers determine value for their various purchases; insufficiently addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed. |
Partially how assessed consumers determine value for their various purchases; partially addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed. |
Satisfactorily assessed how consumers determine value for their various purchases; satisfactorily addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed. |
Thoroughly assessed how consumers determine value for their various purchases; thoroughly addressed this with at least two (2) specific consumer examples or by combining all the consumers you observed. |
|
4. Pick two (2) specific consumers that seemed to be very different from each other. Contrast how these two consumers progressed through the consumer perception process. |
Did not submit or incompletely picked two (2) specific consumers that seemed to be very different from each other; did not submit or incompletely contrasted how these two consumers progressed through the consumer perception process. |
Insufficiently picked two (2) specific consumers that seemed to be very different from each other; insufficiently contrasted how these two consumers progressed through the consumer perception process. |
Partially picked two (2) specific consumers that seemed to be very different from each other; partially contrasted how these two consumers progressed through the consumer perception process. |
Satisfactorily picked two (2) specific consumers that seemed to be very different from each other; satisfactorily contrasted how these two consumers progressed through the consumer perception process. |
Thoroughly picked two (2) specific consumers that seemed to be very different from each other; thoroughly contrasted how these two consumers progressed through the consumer perception process. |
|
5. Analyze how different manufacturers motivated consumers to pick their specific brands. Articulate thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase. |
Did not submit or incompletely analyzed how different manufacturers motivated consumers to pick their specific brands; did not submit or incompletely articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase. |
Insufficiently analyzed how different manufacturers motivated consumers to pick their specific brands; insufficiently articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase. |
Partially analyzed how different manufacturers motivated consumers to pick their specific brands; partially articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase. |
Satisfactorily analyzed how different manufacturers motivated consumers to pick their specific brands; satisfactorily articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase. |
Thoroughly analyzed how different manufacturers motivated consumers to pick their specific brands; thoroughly articulated thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase. |
|
6. Record all your observations in a table placed in the Appendix. |
Did not submit or incompletely recorded all your observations in a table placed in the Appendix. |
Insufficiently recorded all your observations in a table placed in the Appendix. |
Partially recorded all your observations in a table placed in the Appendix. |
Satisfactorily recorded all your observations in a table placed in the Appendix. |
Thoroughly recorded all your observations in a table placed in the Appendix. |
|
7. Clarity, writing mechanics, and formatting requirements |
More than 8 errors present |
7-8 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
Assignment 1: Employee Turnover
Due Week 4 and worth 150 points
Employee turnover in the hospitality industry averages 400% annually. This means that, on average, 100% of the staff of a restaurant, hotel, airline, cruise ship, etc. is replaced four (4) times per year. There has been extensive research on employee turnover and employee job satisfaction. Using the Internet or the Strayer Library, select one (1) hospitality industry type such as fast-food restaurants, luxury hotels, specialty hotels, or any other type of hospitality interest and identify the main problems associated with that industry and employee turnover. Suggest ways and methods to address the high turnover rate.
Write a five to six (5-6) page paper in which you:
· Describe the type of hospitality industry and its main categories of employees.
· Summarize three (3) primary reasons that turnover is so high in this industry.
· Recommend one (1) method to address each of the three (3) primary reasons that turnover is so high in this industry.
· Recommend one (1) method to improve job satisfaction in general for this industry.
· Use at least two (2) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Develop a plan for managing and improving quality in a hospitality operation.
· Describe the management attributes contributing to providing service quality.
· List and describe basic service paradigms.
· Differentiate between high- and low-performance organizations and identify contributing factors.
· Use technology and information resources to research issues in quality service assurance.
· Write clearly and concisely about quality service assurance using proper writing mechanics.
|
Points: 150 |
Assignment 1: Employee Turnover |
|
Criteria |
Unacceptable |
Meets Minimum Expectations |
Fair |
Proficient |
Exemplary |
|
1. Describe the type of hospitality industry and its main categories of employees. |
Did not submit or incompletely described the type of hospitality industry and its main categories of employees. |
Insufficiently described the type of hospitality industry and its main categories of employees. |
Partially described the type of hospitality industry and its main categories of employees. |
Satisfactorily described the type of hospitality industry and its main categories of employees. |
Thoroughly described the type of hospitality industry and its main categories of employees. |
|
2. Summarize three (3) primary reasons that turnover is so high in this industry. |
Did not submit or incompletely summarized three (3) primary reasons that turnover is so high in this industry. |
Insufficiently summarized three (3) primary reasons that turnover is so high in this industry. |
Partially summarized three (3) primary reasons that turnover is so high in this industry. |
Satisfactorily summarized three (3) primary reasons that turnover is so high in this industry. |
Thoroughly summarized three (3) primary reasons that turnover is so high in this industry. |
|
3. Recommend one (1) method to address each of the three (3) primary reasons that turnover is so high in this industry. |
Did not submit or incompletely recommended one (1) method to address each of the three (3) primary reasons that turnover is so high in this industry. |
Insufficiently recommended one (1) method to address each of the three (3) primary reasons that turnover is so high in this industry. |
Partially recommended one (1) method to address each of the three (3) primary reasons that turnover is so high in this industry. |
Satisfactorily recommended one (1) method to address each of the three (3) primary reasons that turnover is so high in this industry. |
Thoroughly recommended one (1) method to address each of the three (3) primary reasons that turnover is so high in this industry. |
|
4. Recommend one (1) method to improve job satisfaction in general for this industry. |
Did not submit or incompletely recommended one (1) method to improve job satisfaction in general for this industry. |
Insufficiently recommended one (1) method to improve job satisfaction in general for this industry. |
Partially recommended one (1) method to improve job satisfaction in general for this industry. |
Satisfactorily recommended one (1) method to improve job satisfaction in general for this industry. |
Thoroughly recommended one (1) method to improve job satisfaction in general for this industry. |
|
5. 2 references |
No references provided |
Does not meet the required number of references; all references poor quality choices. |
Does not meet the required number of references; some references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
|
6. Clarity, writing mechanics, and formatting requirements |
More than 8 errors present |
7-8 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more