Mktg522 marketing management naturally good products marketing

The Marketing Plan assignment gives you the opportunity to practice developing an integrated
business and marketing strategy for a product or service of your choice. This activity will make the
course come alive through the application of the principles from the textbook, course materials, and
discussions. Assignments such as this also help you develop business-oriented communication
The development of the marketing plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Past students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own business, or
one from another organization; however, you cannot simply report on how a current product is
marketed—it must be a product or market extension as outlined above. The marketing plan must be
original work. Ultimately, to maximize your learning experience, choose a product or service in which
you have an interest and about which you would like to see your product or service come to the
marketplace. However, keep in mind any idea must be realistic and reasonably able to come to
market within 18 months. Make sure there is information available about the industry and target
market of the product or service you choose.
Remember that this is a marketing plan and not a business plan; you are not creating a business,
but you are creating the marketing plan for a product or service. Thus, your focus should not be on
the company or its products, but on how to market the product or service that you have chosen.
Provide enough background and history to put the marketing plan in perspective. Do a
comprehensive SWOT analysis with an in-depth and candid look at your internal and external
environments. Establish your goals and objectives. Analyze the information developed, and only
then begin defining your target market and specifying the specific marketing strategies. Do not
simply report on how a company markets its goods or services. Instead, you should explain what
type of marketing you would propose. Your instructor must approve your plan idea, which is due in
Week 1 on the Marketing Plan Topic Form provided in Doc Sharing.
Back to Top
In developing your content, try to demonstrate clarity of thinking, understanding, an application of
basic marketing principles, and a creative, but realistic, use of marketing tools. Explorations of your
options and choices are an important part of the demonstration of your mastery of marketing
concepts. There is seldom only one potential course of action in developing a real marketing plan;
demonstrate that you have considered options and alternatives at each step in your plan and have
chosen the best.
Please download and review the Marketing Plan Guide in Doc Sharing prior to beginning your
marketing plan. Also, see the Sonic Marketing Plan Example and Exercises in the Appendix of your

Kotler textbook. The questions asked in the exercises may help you further develop your marketing
Marketing Plan Outline
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research
4.0 Controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning
5.0 Conclusion

Paper Format

Every draft of the Marketing Plan assignment should be formatted per APA guidelines and
include the following.
o Title page

Page header and running head


Table of contents (optional)


Double-spaced text using Times New Roman, 12-point type font


Headings and subheadings as listed above


In-text citations


Reference page

The Final Marketing Plan should be 18–20 pages in length.

The page count does not include the title page, table of contents, or reference page.

Milestones and Grading Rubrics
Back to Top

It is recommended that you have one working draft of the marketing plan and add to it throughout
the course. Remember to read the grade feedback and go back and revise your marketing plan prior
to submitting your final draft.

Points %


Marketing Plan
Topic (Week 1)



Submit your marketing plan topic using the Marketing
Plan Topic Form found in Doc Sharing.

MP First Draft
(Week 2)



Your first draft must include 2.0 Situation Analysis and all
of the supporting sections 2.1 through 2.6.

MP Second Draft
(Week 4)



For your second draft, add 3.0 Marketing Strategy plus
sections 3.1 through 3.4.

MP Third Draft
(Week 6)



In your third draft, you need to complete the 3.0
Marketing Strategy section by adding sections 3.5
through 3.8.

Final Marketing
Plan (Week 7)

Your Final Marketing Plan must include the final version
of all sections, including 1.0 Executive Summary, all
sections in 4.0 Controls, and 5.0 Conclusion.

MP Content


This includes all required sections, and it demonstrates
clarity of thinking; understanding; the application of basic
marketing principles; and a creative, but realistic, use of
marketing tools.

Documentation and


The marketing plan follows APA guidelines and
assignment format instructions. You are required to have
a minimum of eight research references.

Organization and



The marketing plan is well organized using headings,
subheadings, and paragraph structure.




Your paper demonstrates graduate level writing,
including proper grammar, spelling, punctuation, and
good sentence structure.




A quality paper will meet or exceed all of the above

Best Practices
Back to Top


Research is essential! As with any entrepreneur who is considering a venture into the world
of business, one should not “blindly walk into minefields.” You are already aware that the
business environment is highly competitive. Thus, the more you know about the market into
which you are going, the more you know about the competition, the more you know about
similar ventures (successful or not), the more you have explored the potential market for your
product or service, the better prepared you are to create a plan that minimizes risk and
maximizes the likelihood of success. Just as you would not blindly purchase stocks and
would investigate such a purchase before plunking down your hard-earned money, it is the
same thing with a marketing plan. Know what you are doing and where you are going.

Remember that marketing exists to solve consumer/business problems with a solution.

The marketing plan should be written in the third person.

Tables, charts, graphs, and graphics that accurately illustrate your strategies are welcome.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10